Design Styles
There are countless design practices, and there are good reasons for that.
A website for a construction company and a website for a coffee company should not necessarily look or behave the same. The business, its audience, its content, and its goals all influence what the design should be.
For some businesses, a minimal design may be appropriate. Others may benefit from something more abstract, expressive, or artistic.
Designing for your clients
Pelneth focuses on designing the website for your clients.
What looks good to you may not be the same as what works for the people visiting your website. A design should reflect the people it is intended for, not simply the personal preferences of the person designing it.
The design language is therefore determined by the business and its audience. There is no single design system that is appropriate for every business, and one design system is not inherently better than another.
Pelneth's take
While the overall design language changes from project to project, some practices are part of how Pelneth designs websites.
Accessibility is one of the boundaries. Colors are chosen with sufficient contrast, and text is sized and spaced with readability in mind.
Elements are added because there is a reason to add them. That includes colors, illustrations, images, animations, and other visual elements.
Most Pelneth designs use one typeface. Text is structured primarily through font size, weight, spacing, and hierarchy rather than by introducing many different typefaces.
Pelneth designs are made to work without depending on color or images. These elements can strengthen a design, communicate information, or establish visual identity, but they should not be necessary for the website to make sense.
A website should be quiet
When a website starts screaming, its content gets overshadowed.
Visual elements should support the content rather than compete with it. Animation, color, imagery, and other forms of visual emphasis can be useful, but using more of them does not automatically make a design better.
The goal is not to make every part of a website demand attention.
The goal is to make sure the right things get it.